Project name
“Repair and Re-Wear” Textile Waste Reduction Campaign
Theme
Objective
To reduce textile waste across Metro Vancouver by promoting clothing repair, reuse, donation, and recycling.
Organization
Metro Vancouver
Contact Information
Photo by Cana
Project Summary
Metro Vancouver’s textiles waste reduction campaign, “Repair and Re-Wear,” is part of a suite of education, policy, regulatory, and facility investments to reduce waste in the region. The behaviour change campaign aims to reduce textiles waste by encouraging people to do small, easy repairs to their clothing so that they last longer. It highlights the rush of pride that comes from repairing your clothes as a driving force to encourage the audience to repair their clothes instead of donating or throwing them away. The website, repairandrewear.ca, features how-to repair/alteration videos, a stain removal guide, and laundry tips.